MREL07-000 | | FULL SET SPECIAL Audio CDs: 44 | | | | $475.00
| | $275.00
| | | | |
|
MREL07-100 | | Welcome: “Seizing the Day: A Revolutionary Time for Public Relations” Speakers: by Jim Sinkinson Keynote #1: Juan Williams: “New Media’s Impact on the News Media” Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-110 | | Keynote #2: “Shock of the New: How Will PR Meet the Challenge?” Speakers: with panelists Amy Binder, Ray Kotcher, Marcia Silverman, and Ronn Torossian Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1201 | | Using Your Company’s Intellectual Property to Gain Press Coverage Speakers: Terry Corallo, Randy Poe Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1202 | | Using PR to Position —or Reposition— Your Brand Speakers: Jenny Dervin, Andre Manning, Andrew Wood Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1203 | | Creating Industry Action Groups to Preemptively Position Your Cause Speakers: Rick Berman Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1204 | | PR Overload: Managing Resources in a Web 2.0 World Speakers: Ed Schipul, Ephraim Cohen, Michael Brewer Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1205 | | Placing Your Opinion in Major League Op-Ed Pages Speakers: Michael Cross-Barnet, Joanne Armao, Mary Lou Forbes, Barbara Hollingsworth Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1300 | | Luncheon Keynote #4: “Journalism, PR and the Future of Social Media” Speakers: David Pogue Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1401 | | How to Make News When There’s No News Speakers: Gordon Lambourne, Lisa Anderson, Shakira Brown Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1402 | | How to Answer Any Reporter's Questions Speakers: Tripp Frohlichstein Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1403 | | How to Prove Your Value in the Face of Disaster Speakers: Lisa Szarkowski, Jennifer Laszlo Mizrahi, Rachel Querry Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1404 | | Pitching and Working with Bloggers: Advice from the Top Speakers: Josh Hallett, Phil Gomes, Patrick Hynes Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1405 | | Journalists Speak Out: How to Build Long-Term Relationships with the Press Speakers: Paul Glastris, Janet Bodnar, Keith Alexander, Craigh Barboza Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1501 | | How to Land Top-Tier, Holy Grail Media Coverage in the WSJ, NYT and "Today" Show Speakers: Michael Smart Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1502 | | PR Masters Speak Out: How to Develop Long-Term Relationships with the Press Speakers: Stephen M Brown, Ruth Sarfaty, Lisa Kovitz Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1503 | | When the Press Attacks: Handling Gotcha Journalists Speakers: Jim Cameron, Lynn Espinoza Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1504 | | Exploiting Social and Consumer- Generated Media: Wikis, Second Life, YouTube and More Speakers: Constantin Basturea, Catherine Smith, Giff Constable Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1505 | | How to Work with Heavyweight Dailies Speakers: Maralee Schwartz, David Cook, Geri Coleman Tucker, Don Frederick Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1601 | | Email Pitching Mastery: Killer Subject Lines and Letters Speakers: Tom Gable, Dan Beeson Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1602 | | Promoting Your Experts, CEO and Spokespeople in the Media Speakers: David Egner, Jack King, Hallema Clyburn Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1603 | | Why Corporate Crisis Plans Fail: Avoiding Mistakes, Omissions and Blind Spots Speakers: Alan Hilburg Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1604 | | Using New Techniques to Create Buzz, Viral & WOM Marketing Speakers: Bill Bonner, Tony Sapienza, Lloyd Trufelman Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-1605 | | Hearts and Minds: Inside Top Business Journalists Speakers: Janet Novack, Lorraine Woellert, Amanda Long, Tim Smart Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-200 | | Keynote Address #3: “How Communicators Can Harness the Wisdom of Crowds” Speakers: James Surowiecki Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-511 | | Tough Sell: Championing Controversial Causes and Winning Speakers: Mike Holtzman Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-512 | | The Source of PR Creativity— Inside and Outside the Box Speakers: Doug Dome Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-513 | | Stopping Negative Headlines Before They Hit the Street Speakers: Michael Shannon Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-514 | | Measuring the ROI of Blogs, Social Media and Buzz and Alternative Media Campaigns Speakers: Katie Paine Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-515 | | Take it to the Airwaves: Working with Leading Broadcast Outlets Speakers: Richard L. Harris, NPR John Gilmore, “Larry King Live”, Morgan Till, “NewsHour with Jim Lehrer”, Dan Green, “Nightline” Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-721 | | Secret Ways to Increase the Pickup of PSAs Speakers: Stan Zeitlin, Kathy Crosby Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-722 | | How to Establish Your Company as an Industry Thought Leader Speakers: Russ Yarrow, Peter Horowitz Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-723 | | Bully Pulpits: Speaking Secrets of World-Famous Newsmakers Speakers: TJ Walker Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-724 | | Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach Speakers: Jamie O'Donnell, Sally Falkow, Lee Odden Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-725 | | Riding the Wires & Syndicates to Nationwide Coverage Speakers: Michael Marshall, Rob Doherty, Rob Wells, Fred Povey Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-831 | | Best Practices of Highly Effective Corporate Spokespeople Speakers: Shelia Consaul, Erin Kiernon Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-832 | | Tying PR Results to Corporate Sales and Profits Speakers: Angela Jeffrey, K.C Brown Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-833 | | Why Should Your Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor Speakers: (Part I) James E, Lukaszewski Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-834 | | Entering the New Age of Corporate Video and Webcasting Speakers: Kristin Conant, Greg Radner, Jennifer Ploszaj Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-835 | | How to Pitch Features to Mass-Market Consumer Magazines Speakers: Bill Newcott, Carol Clurman, Sheila F. Buckmaster, Alex Kingsbury Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-941 | | Master Class: Secrets of the Irresistible Telephone Pitch Speakers: Doug Simon, Dick Grove Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-942 | | Secrets of Creating a World-Class PR/Communications Departmen Speakers: Doug Michelman, Jennifer Kuperman Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-943 | | Why Should Your Boss Listen to You: Part II Speakers: James E Lukaszewski Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-944 | | The Powerful Sense (and Nonsense) of Corporate Blogging Speakers: Christopher Barger, Christine Halvorson, Debbie Weil Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|
MREL07-945 | | Influencing the Influencers: Telling Your Story to the Policy Press Speakers: Adam Kushner, Ellen Schweiger, Eliza Newlin Carney, Kate O'Beirne Audio CDs: 1 | | | | $15.00
| | $8.00
| | | | |
|