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Dan Rather

Media Relations Summit: Expanding the Value of PR in the Digital Age, May 2009, NYC

More than 45 top journalists and over 120 speakers shared new breakthroughs in media relations techniques and technologies from top communicators at the largest, and most influential media event in the nation. Get the tools needed in the digital age to achieve greater visibility and impact.


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Title

Audio CD

MP3 Download

Video DVD

USB Stick

MR09-000

Full Set on CD

Includes all 50 sessions on mp3 CD. Mail order only.

Audio CDs: 1

$325.00

MR09-100

PR Technology Update: Advanced SEO Strategies

Speakers: Sarah Skerik

Audio CDs: 1

$15.00

$10.00

MR09-110

Welcome: Jim Sinkinson & Keynote Dan Rather: The Future of the News: Can It Still Tell Truth to Power?

Speakers: Dan Rather, Jim Sinkinson

Audio CDs: 1

$15.00

$10.00

MR09-120

Keynote Panel: Making the Business Case for PR in Tight Economic Times

Speakers: Annie Howell, Cos Mallozzi, Kelly Vanasse, Gary Stockman

Audio CDs: 1

$15.00

$10.00

MR09-130

PR Technology Update: Tying PR to the Bottom Line: Exciting New Tools for Monitoring, Measuring and Analyzing Our Impact and Value

Speakers: Bill Wagner

Audio CDs: 1

$15.00

$10.00

MR09-131

The Power of Corporate Blogs: New Examples of Excellence

Speakers: Jennifer Cisney, Lacy Kemp, Debbie Weil

Audio CDs: 1

$15.00

$10.00

MR09-132

How PR Can and Should Take the Lead in Branding

Speakers: David Warschawski

Audio CDs: 1

$15.00

$10.00

MR09-133

What to Measure: How to Uncover Your Organization’s PR Value System — and Delight the C-Suite

Speakers: Mark Weiner

Audio CDs: 1

$15.00

$10.00

MR09-134

How to Create an Irresistable Elevator Pitch That Rivets Editors’ Attention

Speakers: Michael Smart

Audio CDs: 1

$15.00

$10.00

MR09-141

PR’s New Role in Digital Marketing

Speakers: Ed Garsten, Michael Brito, Gary Wells

Audio CDs: 1

$15.00

$10.00

MR09-142

Secrets of Working with Freelance Journalists

Speakers: Dan Beeson, Abby Ellin, Perry Garfinkel, Judy Mandell, Coeli Carr

Audio CDs: 1

$15.00

$10.00

MR09-143

Microblogging: To Tweet or Not to Tweet? That is the Question

Speakers: James E. Lukaszewski

Audio CDs: 1

$15.00

$10.00

MR09-144

Real-World Techniques for Measuring Social Media PR

Speakers: Katie Paine, Rob Key

Audio CDs: 1

$15.00

$10.00

MR09-145

Placing Stories in Major News Weeklies

Speakers: Romesh Ratnesar, Mark Miller, Cristina Lindblad

Audio CDs: 1

$15.00

$10.00

MR09-151

Top Bloggers Reveal What PR Needs to Know about Their World

Speakers: Dan Patterson, John Biggs, Peter Kafka, David Kiley

Audio CDs: 1

$15.00

$10.00

MR09-152

PR Masters Speak Out: How to Develop Long-Term Relationsips with the Media

Speakers: Bruce Zanca, Erica Sokolof, Jane Mazur, William Kula

Audio CDs: 1

$15.00

$10.00

MR09-153

Lightning Response: Surviving the First 48 Hours of Crisis

Speakers: Glen Nowak, Michael Fineman, Mike Lawrence, Wesly P. Miller IV

Audio CDs: 1

$15.00

$10.00

MR09-154

What Journalists Now Demand from Your Corporate Website

Speakers: Deborah Meany, Ibrey Woodall

Audio CDs: 1

$15.00

$10.00

MR09-155

Leveraging Wires, Syndicates & News Services to Achieve Nationwide Coverage

Speakers: Mark Egan, Michael Reid, Ray Hennessey, Kevin Shinkle

Audio CDs: 1

$15.00

$10.00

MR09-161

Using Social Networking Sites to Spread Your Messages

Speakers: Chuck Hester, John Bracken, Marc Monseau

Audio CDs: 1

$15.00

$10.00

MR09-162

Underdog PR: How to Take on Goliath… and Win

Speakers: Alex Fedorak, Harry Medved, Nancy Brenner

Audio CDs: 1

$15.00

$10.00

MR09-163

Promoting and Branding Your Experts in the Media

Speakers: Fern Reiss, Pam Gilcrist, Heidi Krupp-Lisiten

Audio CDs: 1

$15.00

$10.00

MR09-164

Teaching Your Execs to Love and Master the Press Interview

Speakers: Jon Greer

Audio CDs: 1

$15.00

$10.00

MR09-165

Inside the Newsroom: Pitching the Nation’s Top Newspapers

Speakers: Scott Hensley, Eli Reyes, Phyllis Furman, Michael Musto

Audio CDs: 1

$15.00

$10.00

MR09-170

Bulldog Awards and Keynote Presentation

Speakers: Peter Wengryn, President & CEO, VMS

Audio CDs: 1

$15.00

$10.00

MR09-200

PR Technology Update: Web 3.0 – Hype vs. Reality

Speakers: Peter Granat

Audio CDs: 1

$15.00

$10.00

MR09-220

PR Technology Update: New Creativity in Corporate Video: Take Advantage of Exploding Opportunities — from Social Networks to Traditional Media Larry Thomas

Speakers: Larry Thomas

Audio CDs: 1

$15.00

$10.00

MR09-221

New Tools for Communicating Directly with Customers

Speakers: Morgan Johnston, Christi Day, Helen Malani

Audio CDs: 1

$15.00

$10.00

MR09-222

Why Your Company Should Double Its PR Spending in A Recession

Speakers: Mark Raper, Michael Kempner, Steve McKee

Audio CDs: 1

$15.00

$10.00

MR09-223

How to Work A Room Like A Master (Even If You’re A Wallflower)

Speakers: Jane Gertler

Audio CDs: 1

$15.00

$10.00

MR09-224

PR Writing for Search Engine Optimization: One-Hour Boot Camp

Speakers: Jon Wuebben

Audio CDs: 1

$15.00

$10.00

MR09-225

Editors Reveal How to Get Featured in Leading Women’s Magazines

Speakers: Darcy Jacobs, Alison Brower, Carla Levy, Jennifer Cook, Dana White

Audio CDs: 1

$15.00

$10.00

MR09-230

Keynote: How to Make Friends at the New York Times

Speakers: Tara Parker Pope, Andrew Ross Sorkin and Saul Hansell

Audio CDs: 1

$15.00

$10.00

MR09-231

Designing An Advanced Social Media Strategy

Speakers: Lindsay Lebresco, Drew McGowan, Sally Falkow, Brian Solis

Audio CDs: 1

$15.00

$10.00

MR09-232

Using Multimedia PR to Score Breakout Media Coverage

Speakers: Ephraim Cohen, Corinne Kovalsky, Albert Maruggi

Audio CDs: 1

$15.00

$10.00

MR09-233

Uncovering the Potential of PR to Drive Sales

Speakers: Bill Wagner

Audio CDs: 1

$15.00

$10.00

MR09-234

Creativity Unlimited: How to Supercharge Your Brainstorming Sessions

Speakers: Doug Dome, Peter Cumbo

Audio CDs: 1

$15.00

$10.00

MR09-235

Take It to the Airways: Working with Leading Broadcast Outlets

Speakers: Robert Smith, Linsey Davis, Nayeli Chavez-Geller, Lauren Petterson

Audio CDs: 1

$15.00

$10.00

MR09-241

Building an Online Influencer Campaign: Working with Marketing to Drive Blogger Engagement

Speakers: Daryl McCullough, Bryan McCleary, Craig Howe, Charles Harris

Audio CDs: 1

$15.00

$10.00

MR09-242

Secret Weapon for PR: How to Harness the Reach and Impact of Radio

Speakers: Charlie Kaye, Tim Scheld, Natalie Batos Vacca, Richard Strauss

Audio CDs: 1

$15.00

$10.00

MR09-243

Using Research, Surveys and White Papers to Generate Media Coverage

Speakers: Michele Kling, Terry Corallo, Sandra Fathi

Audio CDs: 1

$15.00

$10.00

MR09-244

Best Habits of Highly Effective Corporate Spokespeople

Speakers: Harvey Greisman, Robert Christie, Matthew Messinger, Mary Mears

Audio CDs: 1

$15.00

$10.00

MR09-245

Journalists Speak Out: How to Develop Long-Term Relationships with the Press

Speakers: Seth Porges, Robert Hordt, Jonathan Clark, Joanna Saltz

Audio CDs: 1

$15.00

$10.00

MR09-251

New Techniques for Supercharging The News Release in a PR 2.0 World

Speakers: Michael Pranikof, Laura Sturaitis

Audio CDs: 1

$15.00

$10.00

MR09-252

Proven Thought-Leadership Strategies: Increase Credibility for Your Company

Speakers: Rachel Konrad, Don Campbell, Michael Perna

Audio CDs: 1

$15.00

$10.00

MR09-253

PR Tech Throwdown: How to Choose the Best Media Relations Management System

Speakers: Ted Skinner, Steve Shannon, Kye Strance, Vanessa Bugasch, Jacques Gautreaus

Audio CDs: 1

$15.00

$10.00

MR09-254

Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility

Speakers: Howie Jacobson, Bill Barnes, Lee Odden

Audio CDs: 1

$15.00

$10.00

MR09-255

Working with Major-League Business Media

Speakers: Hannah Clark, Robert Lenzner, Stephanie Mehta, Gregory Morcroft

Audio CDs: 1

$15.00

$10.00



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